More website visitors book direct
Questions answered and visitors guided to booking.
The commercial booking assistant for hotels
More direct bookings for hotels
Turn the website visits and enquiries you already receive into direct bookings — and keep more of the revenue that comes with them. StAIyz applies your hotel’s own booking knowledge, reservation policies and commercial strategy consistently to every opportunity.
One commercial outcome. Three recurring opportunities.
One commercial outcome. Three recurring opportunities.
Three opportunities to increase direct bookings
StAIyz works where booking intent already exists, helping visitors move forward with confidence.
More direct bookings from enquiries
Reservation enquiries answered and converted to direct bookings.
More repeat direct bookings from members
Members recognised and encouraged to book direct again.
Built for hotels like yours
Designed first for independent hotels
Independent hotels and hotel groups looking to grow direct bookings.
StAIyz is designed for independent hotels that already attract website visitors and reservation enquiries, but want more of that existing demand to convert directly. It strengthens the hotel’s own channel without asking the hotel to replace the systems, processes or relationships it already owns.
- ✓You own or operate an independent hotel or hotel group.
- ✓You receive website visitors and reservation enquiries.
- ✓You want more direct bookings.
- ✓Start with one module and expand as results are proven.
StAIyz
Three modules. Three revenue opportunities.
01
Website visitors
Direct Booking Assistant
Responds like experienced reservation staff who understand what visitors really mean and where they are trying to get to, so they feel looked after and move smoothly through to your booking page, guided by your hotel’s own booking knowledge.
More direct bookings02
Reservation enquiries
Booking Enquiry Assistant
Enables reservation staff to prepare responses in different languages, helping them engage with more enquiries while maintaining consistent response quality across languages and volumes.
More direct bookings from enquiries03
Returning members
Returning Member Assistant
Recognises members, draws on the information you already hold about them, and engages in a more relevant way, helping them feel looked after and move smoothly through to your booking page.
More repeat direct bookingsThe StAIyz difference
Every hotel sells differently. Your booking assistant should too.
Before deployment, StAIyz works with hotel management to capture how your hotel wants to win direct bookings — not merely what it knows. Your hotel’s agreed commercial approach then guides every response, recommendation and approved direct-booking perk.
Booking knowledge
What experienced reservation staff know about your hotel and how visitors decide.
Reservation policies
The operational boundaries every response must follow.
Commercial rules
When to recommend, upsell, reassure or protect profitability.
Direct-booking perks
Which approved perks may be presented to visitors, and under what conditions.
Room strategy
How the assistant recommends the right room for each stay.
Member strategy
How returning guests are recognised and encouraged to book direct.
Commercial Configuration Session
A structured session with hotel management defines the commercial and operational knowledge that will guide the Direct Booking Assistant.
Commercial Configuration Summary
The agreed summary becomes the implementation specification for the hotel’s Direct Booking Assistant.
How each module works
Three clear paths to direct booking
Each module meets booking intent at a different point, while the hotel remains in control of the final process.
Direct Booking Assistant
Responds like experienced reservation staff who understand what visitors really mean and where they are trying to get to.
Visitor arrives
On your hotel website.
Assistant engages
Provides relevant answers and practical guidance that help visitors move smoothly towards booking.
Link to booking
The assistant takes the visitor to your booking page.
Booking completed
On your hotel booking page.
Booking Enquiry Assistant
Enables reservation staff to prepare responses in different languages.
Enquiry arrives
By email in your inbox.
Response prepared
Staff selects the enquiry and the assistant prepares a response in the required language for review.
Response reviewed and sent
Staff reviews, approves and sends the response.
Booking completed
Direct booking confirmed by email.
Returning Member Assistant
Draws on the information you already hold about them.
Member logs in
Through your member area.
Member recognised
The assistant recognises the member and available information.
Relevant engagement
The assistant engages with the member using available information.
Booking completed
On your hotel booking page.
Your hotel with StAIyz
Your systems remain in place. Your data and bookings stay yours.
StAIyz works between the direct-booking opportunities you already receive and the commercial outcome you want, while your systems and data remain yours.
- ✓Your systems remain in placeWorks alongside your existing systems and processes.
- ✓Your own environmentYour data remains within its own environment.
- ✓You keep ownershipYour data stays yours.
- ✓You build your own booking knowledgeEvery visitor interaction strengthens the booking knowledge your hotel owns.
Your website and reservation enquiriesYour systems and data stay yours
StAIyzConversion layer
More direct bookingsDirect booking revenue
Representative commercial impact
More direct-booking revenue stays with your hotel
Illustrative annual outcome for a 95-room Bangkok hotel using all three modules and improving direct-booking share by five percentage points. Assumptions from the introduction deck: 87% annual occupancy and THB 3,500 average daily rate (ADR); financial results are rounded.
5 ptsAbout 1,500 more direct room nights
THB 5.25mDirect-booking revenue
THB 4.70mRetained after StAIyz costs
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Only 158 room nights per year cover the full annual StAIyz investment in this example.
Visible performance
Results your hotel can measure
Direct Booking Assistant
- Website conversion rate
- Direct booking share
- Direct booking revenue
Booking Enquiry Assistant
- Reservation response time
- Share of enquiries answered
- Enquiry-to-booking conversion
Returning Member Assistant
- Member direct bookings
- Member booking frequency
- Member booking value
A structured implementation
Commercial strategy first. Implementation second.
A focused commercial session defines how your hotel wants to win direct bookings. In parallel, the required system documentation and access are prepared. Once the agreed handover is complete, the 15-business-day implementation begins.
A focused session
Define the commercial strategy
Hotel management and StAIyz agree the booking knowledge, priorities and commercial approach that will guide the first module.In parallel
Complete the handover
The agreed requirements, system documentation and required access are confirmed before implementation starts.15 business days
Configure, connect and launch
The implementation clock starts from the completed handover. The first module is configured, connected, tested and launched within 15 business days.First module live within 15 business days of the completed handover.
A demonstration built around your hotel
See the three modules in action
Try the three assistants using common hotel booking scenarios, see why each answer was chosen and discuss your current direct-booking process and objectives. The next step is a proposal tailored to your hotel.